McLean, VA, Feb 7, 2023 – AppTek, a global leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), Natural Language Processing / Understanding (NLP/U) and Text-to-Speech (TTS) technologies, today announced a partnership with RWS, a world-leading provider of technology-enabled language, content and intellectual property services, to deliver enterprise customers with a bespoke user-centric interactive voice platform designed to address the challenges of having deeper and more complex personalized human-machine voice interactions within enterprise-specific domains.
"As more people continue to adopt hands-free and screen-less ways of interacting, voice has become a vital channel to drive guided customer experiences," said Elsa Sklavounou, VP of AI Alliances and Global Partnerships at RWS. "We are excited to work with AppTek to tackle the cognitive challenges inherent in human-machine voice interactions and unlock deeper understanding between users across the enterprise. "
The partnership will enable enterprise customers to build and deploy fully immersive, interactive voice experiences that address more complex domain- and user-specific questions rather than the traditional method of ushering users through a curated list of prescribed questions along a linear dialog flow. Traditionally the platform harnesses unstructured knowledge from within an enterprise's data repository to create structured domain-specific knowledge graphs and components, and then form intelligent multilateral relations within them, which can be linked together at scale to construct meaningful replies relevant to what is being asked by the user. Through the integration with Tridion Docs, this is enhanced with the ability to use structured content which is already semantically enriched, to drive even more precise responses tailored to the domain and context of the query.
Voice recognition technology will be powered by AppTek's ASR featuring 4D for HLT (Human Language Technology) methodology, which accounts for the many dialects, domains, demographics, and devices/channels critical to capturing every voice when transcribing multilingual speech. The ASR can be adapted to better serve the domain-specific requirements of the enterprise, including accounting for noisy acoustic environments, non-standard terminology, recognition of hard-to-pronounce terms, user errors, and resolving canonical forms when passing speech information back to the platform.
"We are thrilled to partner with RWS," said Kyle Maddock, SVP of Marketing and Business Development at AppTek. "Our advanced automatic speech recognition technology, augmented with ancillary technologies including large language models and confusion networks to better capture and reformat the variety of ways users interact via voice, is the perfect fit for organizations needing to support the complex domain-specific voice queries capable within the RWS's Tridion platform."
The partnership supports immersive voice applications for a wide array of industries, including retail and e-commerce, banking and finance, healthcare and hospitality, pharmaceuticals, government, energy, education, legal, manufacturing, and more.
AppTek is a global leader in artificial intelligence (AI) and machine learning (ML) technologies for automatic speech recognition (ASR), neural machine translation (NMT), natural language processing/understanding (NLP/U) and text-to-speech (TTS) technologies. The AppTek platform delivers industry-leading, real-time streaming and batch technology solutions in the cloud or on-premises for organizations across a breadth of global markets such as media and entertainment, call centers, government, enterprise business, and more. Built by scientists and research engineers who are recognized among the best in the world, AppTek’s multidimensional 4D for HLT (human language technology) solutions cover hundreds of dialects, domains, devices/channels and demographics, and drive scalable, high-impact results with speed and precision. For more information, please visit http://www.apptek.com.
RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our unique combination of technology and cultural expertise helps our clients to grow by ensuring they are understood anywhere, in any language.
Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.
We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com/.
AppTek is a global leader in artificial intelligence (AI) and machine learning (ML) technologies for automatic speech recognition (ASR), neural machine translation (NMT), natural language processing/understanding (NLP/U) and text-to-speech (TTS) technologies. The AppTek platform delivers industry-leading solutions for organizations across a breadth of global markets such as media and entertainment, call centers, government, enterprise business, and more. Built by scientists and research engineers who are recognized among the best in the world, AppTek’s solutions cover a wide array of languages/ dialects, channels, domains and demographics.