AppTek News & Press Releases / AppTek Inc. Partners with Saatchi on U.S. Magazine:

AppTek Inc. has partnered with the international firm Saatchi & Saatchi on a U.S.-based youth magazine. The monthly glossy focuses on culture and lifestyle topics for the 18-to-35 market and features advertisements from major corporations; AppTek has played an instrumental role in the magazine's commercial content, as well as its promotion. This is not AppTek's first venture into the periodical-publishing world: the company is also involved with the Arabic edition of Newsweek.

Saatchi & Saatchi is ranked by Advertising Age among the top 20 ad agencies worldwide; among its list of multinational clients are Toyota, Procter & Gamble, Johnson & Johnson, General Mills and Eastman Kodak. S&S attributes its success to its philosophy of "innovation in communication" -- a motto which perfectly characterizes AppTek as well.

AppTek's extensive experience places it at the leading edge of technological innovation in Natural Language Processing (NLP). Based in McLean, VA, AppTek has developed industry-level Machine Translation systems between English and a variety of other languages, as well as additional cross-language development between European, Middle Eastern and Far Eastern Languages. For more information on the company or its products and services, please contact AppTek at (703) 821-5000.