FOR IMMEDIATE RELEASE   

AppTek’s MediaSphere technology enables Menacast to provide an efficient media monitoring solution via the Apple iPhone    

McLean, VA (December 9, 2009) – AppTek, a leader in human language technology (HLT), today announced its MediaSphere^TM technology platform, currently used for Menacast’s large-scale media monitoring system, is being expanded to assist in the launch of Menacast Mobile for the Apple iPhone. Menacast is a large media monitoring enterprise providing media mining and intelligence reporting of satellite, terrestrial, and Web-based television and radio stations.  

Menacast Mobile is a native application designed to run on the Apple iPhone and utilizes AppTek’s MediaSphere software, a fully automated turnkey solution which incorporates hybrid machine translation, automatic speech recognition, knowledge management, content management and other relevant technologies to provide multilingual transcripts from both broadcast and non-broadcast sources on the mobile device. Menacast Mobile allows existing Menacast subscribers to search archives and stream multimedia content on the Apple iPhone using EDGE, 3G or WLAN. AppTek’s MediaSphere allows users to conduct queries by either typing or speaking their search terms. 

“The stability and scalability of MediaSphere has proven to be the perfect platform to evolve our media monitoring solution for use by mobile devices like the Apple iPhone,” said Chafik Moalem, CTO at Menacast. “We look forward to a long-lasting relationship with AppTek as we continue to identify new and exciting ways to deliver our media monitoring solutions to our customers.” 

Utilizing video and audio logging technologies, MediaSphere provides alerts and information based on customized reporting and search parameters set by the user. MediaSphere’s specific media segregation capability allows the user to conduct specific granular searches based on broadcast channel, geographic region or even specific programs such as advertisements.  As a result, Menacast Mobile customers receive the same Web portal broadcast intelligence they are used to, such as: 

• Keyword monitoring for a list of chosen words to search within any media file
• Automated broadcast summaries for a summary on the nature of each media clip of interest
• Typed or voice-enabled searches of all media assets
• Saved searches and keyword alerts for faster access to the right information
• Easy configuration of information displays and automated monitoring features
• Tailored information mining for quicker and more accurate reporting

 “As the world becomes more reliant on mobile devices, the evolution of Menacast’s system to a mobile client was a logical evolution,” said Steve Cook, CTO at AppTek. “By allowing its subscribers the option to access the unique capabilities of MediaSphere via the iPhone, Menacast users are provided with meaningful and actionable intelligence no matter where they are or what they are doing. We look forward to continuing to provide our customers with the most innovative human language technology solutions to keep them one step ahead of their competition.” 

For more information on MediaSphere or any of AppTek’s other leading human language technology products, please visit: www.apptek.com.  

ABOUT MENACAST

Menacast is a leading Broadcast Media Monitoring and Translation company covering the Middle-East and North-Africa. Menacast simultaneously monitors, analyses, indexes, translates and archives television and radio broadcasts. Menacast customers can use a web browser or a mobile phone to search for media, or to create custom alerts based on keywords. Menacast offers a choice of a hosted Broadcast Media Monitoring and Translation service, or an enterprise-class Broadcast Media Monitoring and Translation appliance. Menacast's solutions are geared towards government agencies, public relations firms, financial services firms, corporate communications departments, and professional services. Menacast makes large scale, Broadcast Media Monitoring and Translation an affordable reality. For more information visit: www.menacast.com.