FOR IMMEDIATE RELEASE

McLean, VA (June 22, 2009) – AppTek, a leader in human language technology (HLT), today announced its entrance into the online social networking world.  Seeking to reach out to the plethora of internet users and open its doors to a wider client base, AppTek has launched a company “fan page” on Facebook, as well as profiles on both Twitter and YouTube websites. 

Interested users can now have a closer relationship with the company – having greater access to any current news, updates, or related market information.  Facebook gives users the opportunity to become “fans” of AppTek, and receive notifications of any messages sent out by the company.  They can even partake in polls or discussions to create a more balanced exchange in communication.  The following link can take you there: http://www.facebook.com/pages/AppTek-Applications-Technology-Inc/105570063994

With Twitter, users can choose to “follow” the company’s two profiles: Apptek_Inc and AppTekPR.  By doing so, they can receive up-to-the-minute updates on any new happenings or upcoming company events.  They can even receive personal assistance on any issue with a company product or solution with one click of the mouse.  AppTek also encourages Twitter followers to share “tweets” on any related news in the human language technology industry. The following are links to the two profiles:

http://twitter.com/AppTekPR   AND  http://twitter.com/AppTek_Inc

AppTek’s new YouTube profile allows users to gain more insightful visual knowledge of company products.  Only in its prime, this outlet is a more practical way of reaching interested individuals who might not be familiar or comfortable relying solely on textual technology jargon when considering a product or solution.  Accessing AppTek’s profile through the following link can give users direct access to demonstrational and instructional videos.  One can even subscribe to their channel and receive notifications of any newly posted videos.

http://www.youtube.com/user/AppTek1

“By entering these networking sites, AppTek hopes to foster new personal and business communication between the company and any past, present, or future clients” said Mike Veronis, Head of Business Development at AppTek.

ABOUT APPTEK

AppTek, headquartered in McLean, Virginia, is a developer of human language technology products with a complete suite for text and speech (voice) processing and recognition.  The Company also leads major research and development efforts to further the advancement in the field of developing better methods and technologies in the field of HLT.  AppTek's product offerings include machine translation (MT) and automatic speech recognition (ASR) for a growing list of more than 23 languages; multilingual information retrieval with query and topic search capabilities; name-finding applications; and integrated suites providing automatic speech recognition and machine translation in media monitoring of broadcast and telephony speech as well as handheld and wearable speech-to-speech translation devices.  The company has language professionals and computer scientists in offices around the world. For more information on AppTek’s leading human language technology products, please visit: www.apptek.com.   

CONTACT:

Mike Veronis

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